Discover and apply for Head of CRM jobs in the dynamic retail sector, a leadership role central to driving customer loyalty and business growth. As the strategic leader of customer relationship management, the Head of CRM is responsible for developing and executing a comprehensive vision that transforms customer data into actionable engagement, retention, and revenue strategies. This senior position sits at the intersection of marketing, technology, and data analytics, overseeing all initiatives designed to enhance the lifetime value of the customer base. Professionals in these jobs typically bear a wide range of core responsibilities. They define and own the overarching CRM and customer loyalty strategy, aligning it with broader commercial objectives. A key duty involves managing the multi-channel customer engagement programme, which includes email marketing, SMS, mobile app notifications, and loyalty schemes. They lead the planning, automation, and execution of targeted campaigns and customer lifecycle programmes, ensuring timely and personalised communication. Analytical rigor is paramount, as the role requires constant measurement, reporting, and insight generation to optimise performance and demonstrate ROI. Furthermore, Heads of CRM often manage a team of specialists and potentially external agencies, fostering talent and ensuring efficient campaign delivery. They are also custodians of the marketing technology stack, overseeing platforms like Salesforce, HubSpot, or other ESPs to ensure technological capability meets strategic needs. The typical skill set for these leadership jobs is multifaceted. Candidates generally possess extensive experience in CRM strategy within a consumer-facing, ideally retail, environment. They must have deep hands-on knowledge of marketing automation tools and customer data platforms. Strong analytical and data-driven decision-making skills are essential to interpret customer behaviour and campaign metrics. Leadership and people management capabilities are crucial for guiding teams, while excellent communication skills are needed to influence stakeholders and present strategies. A commercial mindset, focusing on acquisition, conversion, and retention metrics, is fundamental. While not always mandatory, experience in related areas like digital marketing, website optimisation, and loyalty programme management is highly advantageous. For strategic marketers seeking to impact customer experience at the highest level, Head of CRM jobs in retail offer a challenging and rewarding career path. This role is ideal for those who blend creative customer-centric thinking with analytical prowess and leadership to build lasting, profitable customer relationships in a competitive marketplace. Explore opportunities to lead the charge in connecting brands with their customers in more meaningful and profitable ways.
