Explore Head of CRM & Digital jobs and discover a pivotal leadership role at the intersection of marketing, technology, and customer strategy. This senior position is responsible for architecting and executing a unified digital customer experience, driving both revenue growth and long-term brand loyalty. Professionals in this field serve as the strategic linchpin, overseeing all direct digital communication channels and owning the end-to-end customer journey. A Head of CRM & Digital typically holds comprehensive responsibility for developing and implementing the overarching CRM and digital marketing strategy. This involves leading the planning, delivery, and continuous optimization of multi-channel campaigns across email, SMS, mobile apps, and brand websites. The core mission is to enhance customer acquisition, maximize conversion rates, and improve retention through personalized, data-driven engagement. A key aspect of the role is managing and evolving loyalty programs, transforming casual buyers into dedicated brand advocates. Furthermore, these leaders are often tasked with optimizing the digital user experience, including website content and booking pathways, to remove friction and increase commercial performance. Common responsibilities include owning the customer data strategy, ensuring effective segmentation and targeting, and defining key performance indicators (KPIs) to measure campaign ROI and customer lifetime value. They lead cross-functional teams, which may include internal specialists and external agency partners, fostering a culture of testing, learning, and agile improvement. Budget management, technology stack oversight (such as CRM platforms and marketing automation tools), and presenting strategic insights to executive stakeholders are also standard duties. Typical skills and requirements for these leadership jobs include a proven strategic background in CRM and lifecycle marketing, coupled with strong digital channel expertise. Candidates generally possess exceptional analytical abilities to interpret complex data and derive actionable insights. Proficiency in marketing technology, a deep understanding of customer behavior, and experience with conversion rate optimization (CRO) principles are highly valued. Leadership and communication skills are paramount, as the role demands the ability to inspire teams, manage stakeholders, and translate vision into executable plans. For those seeking to shape customer-centric growth at a strategic level, Head of CRM & Digital jobs offer a challenging and rewarding career path at the forefront of modern marketing.
