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Head of B2G Sales Jobs

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Head of B2G Sales
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Lead our B2G sales strategy for hardware and SaaS mobility solutions across the UK and EU. This senior role requires a 10+ year hardware sales expert with B2G tender experience to coach a team and drive growth. Based in London or Berlin, enjoy a competitive package and shape the future of a globa...
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United Kingdom; Germany , London; Berlin
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Not provided
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Until further notice
Explore Head of B2G Sales jobs and step into a pivotal leadership role at the intersection of commerce and public service. This senior executive position is responsible for driving revenue by selling products, services, and solutions to government entities at all levels—local, state, and federal. Unlike standard B2B sales, the B2G (Business-to-Government) landscape is defined by complex procurement processes, lengthy sales cycles, stringent compliance requirements, and a focus on public value and long-term partnerships. Professionals in these jobs are strategic architects who build and lead specialized sales teams to navigate this unique environment successfully. A Head of B2G Sales typically shoulders a comprehensive set of responsibilities. Primarily, they own the P&L and commercial strategy for the government sector, setting ambitious targets for revenue, market share, and growth. They are tasked with building and mentoring a high-performing sales team, often dispersed across regions, instilling best practices for engaging with municipal and government stakeholders. A core part of the role involves mastering the public tender and RFP (Request for Proposal) process, guiding their team through intricate bidding and contracting procedures. Furthermore, they act as a crucial bridge between the sales force and internal departments such as product development, marketing, and operations, ensuring that offerings meet public sector needs and that fulfillment is seamless. Developing and nurturing high-level relationships with key government decision-makers and influencers is also a fundamental duty. The typical skill set and requirements for these leadership jobs are demanding. Candidates generally possess 10+ years of progressive experience in commercial sales, with a substantial portion dedicated to complex, solution-based or technical sales, which may include hardware, SaaS, or integrated systems. Proven experience in the B2G domain, with a deep understanding of government procurement cycles and compliance, is non-negotiable. Exceptional leadership and coaching abilities are essential to motivate and develop a team. Strategic thinking, analytical prowess for managing a P&L, and outstanding communication and negotiation skills are paramount. Given the scope, willingness to travel frequently to engage with teams and clients is common. Fluency in the primary language(s) of the operating region is required, with additional languages being a significant asset. For those seeking a challenging role that blends strategic vision, team leadership, and impactful public-sector engagement, Head of B2G Sales jobs represent a premier career opportunity.

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