Explore high-impact Head of B2B & Go-to-Market jobs, a pivotal leadership role at the intersection of strategy, product, and revenue. Professionals in this senior position are the architects of commercial growth, responsible for designing and executing the complete journey of a B2B product or service to market. They act as the central orchestrator, ensuring that every facet of the organization—from product development and marketing to sales and customer success—is aligned behind a unified strategy to capture market share and drive adoption among business customers. A Head of B2B & Go-to-Market typically owns the holistic commercial strategy. This begins with defining a compelling value proposition and positioning that resonates with target business segments. They shape messaging frameworks and are deeply involved in influencing product packaging, pricing models, and the overall customer experience to maximize appeal and conversion. A core responsibility is building the comprehensive go-to-market (GTM) plan, which outlines the roadmap from initial awareness and lead generation through to onboarding, activation, and long-term retention. This involves creating detailed launch plans, setting success metrics, and managing complex, cross-functional timelines to ensure flawless execution. The role demands exceptional cross-functional leadership. Individuals act as the single point of GTM ownership, collaborating closely with Product Management to channel market insights into the roadmap, with Marketing teams to brief and align on campaigns, and with Sales and Commercial teams to establish pricing, incentives, and sales enablement tools. They are also key in designing the post-sale experience, working with operations and support teams to optimize onboarding and reduce early churn, thereby ensuring customer lifetime value. Typical skills and requirements for these executive jobs include a proven track record (often 8+ years) in strategic roles such as product marketing, commercial strategy, or B2B growth, preferably within digital products, SaaS, or multi-sided marketplaces. Success requires a unique blend of strategic vision and operational rigor—the ability to set a high-level direction and then manage the structured execution to achieve it. Candidates must be commercially fluent, analytically strong, and adept at balancing customer needs with business economics. Superior communication and influence skills are non-negotiable, as is the ability to thrive in ambiguity, define processes, and drive alignment across diverse stakeholders without direct authority. For those seeking to shape market landscapes and lead transformational commercial initiatives, Head of B2B & Go-to-Market jobs represent the pinnacle of strategic marketing and business leadership.
