Explore a career at the forefront of digital growth by discovering Head of Acquisition Marketing Strategy jobs. This senior executive role sits at the intersection of data, creativity, and business leadership, responsible for architecting and executing the strategic plans that fuel a company's customer and user growth. Professionals in these positions are the architects of the marketing engine, tasked with efficiently acquiring valuable customers at scale to drive the business forward. If you are a strategic thinker with a passion for data-driven results and team leadership, this career path offers a high-impact opportunity to shape a company's trajectory. A Head of Acquisition Marketing Strategy typically holds a comprehensive set of responsibilities centered on profitable growth. Their primary duty is to define and own the overarching acquisition strategy, determining the optimal mix of paid marketing channels to invest in. This involves deep oversight of channels such as Paid Search (SEM), Paid Social, Programmatic Display, Affiliate Marketing, and emerging platforms. A critical and non-negotiable aspect of the role is full P&L ownership for the acquisition budget. This means they are directly accountable for the return on investment (ROI) of often substantial marketing spends, ensuring every dollar contributes to scalable and sustainable growth. They translate high-level business objectives into actionable, data-driven marketing roadmaps, connecting strategic vision with on-the-ground execution. The day-to-day work involves relentless optimization and innovation. Heads of Acquisition drive data-driven decision-making through advanced analytics, attribution modeling, and marketing automation. They champion a culture of continuous testing, leading creative experimentation and personalization strategies to improve conversion rates and customer lifetime value. A significant part of the role is also looking forward, constantly scouting and testing new channels, technologies, and advertising formats to reach new audiences and stay ahead of the competition. Beyond the numbers, this is a key leadership position. These professionals are responsible for building, mentoring, and scaling a high-performing acquisition marketing team. They manage strategic relationships with major advertising platforms and agency partners, and are adept at forecasting, budgeting, and pacing to ensure optimal media spend. Typical skills and requirements for these high-level jobs are extensive. Candidates generally possess 10+ years of progressive experience in performance marketing, growth hacking, or acquisition strategy, often within fast-paced environments like consumer tech, e-commerce, or digital marketplaces. Proven success in managing multi-million dollar marketing budgets and delivering measurable, bottom-line business growth is a fundamental prerequisite. Deep expertise in paid media strategy and data-driven optimization at scale is essential, coupled with a strong command of attribution modeling and experimentation design. As a senior leader, a track record of P&L ownership and inspiring leadership capabilities are mandatory. Employers seek inspirational individuals who can manage large, cross-functional teams and foster a culture of high performance that balances analytical rigor with creative thinking. A global mindset is also highly valued, demonstrating comfort in operating across diverse international markets and regulatory landscapes. For those who thrive on driving business success through a blend of strategic vision and meticulous execution, Head of Acquisition Marketing Strategy jobs represent a pinnacle career achievement.
