Explore Head of Acquisition Marketing jobs and discover a pivotal leadership role at the intersection of data, strategy, and growth. As the senior executive responsible for a company's customer acquisition engine, the Head of Acquisition Marketing is the architect of scalable growth, tasked with converting marketing investment into profitable customer relationships. This strategic position sits at the heart of modern digital business, owning the performance and return on investment of all paid and organic channels designed to attract new users or customers. Professionals in these roles typically bear the ultimate responsibility for the acquisition P&L, managing substantial, often multi-million dollar budgets to drive efficient growth. Their core mission is to develop and execute a holistic, data-driven acquisition strategy that aligns with overarching business objectives. This involves overseeing a portfolio of channels including Paid Search (PPC), Paid Social (Meta, TikTok, etc.), Search Engine Optimization (SEO), affiliate marketing, display advertising, programmatic buying, and retargeting campaigns. A constant cycle of testing, measurement, and optimization is fundamental, requiring deep analytical skills to assess channel performance, customer lifetime value (LTV), and attribution modeling. Beyond channel management, a Head of Acquisition Marketing is a cross-functional leader and people manager. They build, mentor, and scale high-performing marketing teams, fostering a culture that balances creative experimentation with analytical rigor. Collaboration is key, as they work closely with leaders in Growth, Data Science, Product, Creative, and CRM to ensure a seamless customer journey from first touchpoint to conversion. They are also responsible for strategic vendor and platform relationships, staying ahead of emerging trends and technologies to tap into new audiences. Typical requirements for these senior jobs include a proven track record (often 8-10+ years) in performance marketing or growth strategy, ideally within fast-paced digital industries like e-commerce, consumer tech, or SaaS. Expertise in data analytics, attribution, and managing large budgets is non-negotiable. Successful candidates are both visionary strategists and meticulous executors, possessing exceptional leadership skills to inspire teams and the business acumen to directly impact the company's bottom line. If you are a results-oriented leader passionate about driving measurable growth through innovative marketing, exploring Head of Acquisition Marketing jobs could be your next career step.
