A Field Marketing Manager II is a strategic and execution-focused professional responsible for building brand presence, generating qualified leads, and driving revenue within a specific geographic territory or market segment. This mid-to-senior level role sits at the intersection of marketing strategy and on-the-ground execution, requiring a blend of analytical thinking, creative campaign management, and strong interpersonal skills. Professionals in these jobs are pivotal in translating corporate marketing goals into localized actions that resonate with the target audience and support sales objectives. Typically, the role involves a diverse set of responsibilities. A Field Marketing Manager II commonly designs, implements, and measures integrated marketing campaigns for their region. This includes planning and executing events such as trade shows, seminars, and networking gatherings. They develop targeted digital and traditional marketing initiatives, from email nurture streams to localized content and advertising. A core part of the job is managing a budget for their territory, ensuring a strong return on investment (ROI) for all activities. Furthermore, they act as a crucial liaison between the corporate marketing team and the local sales force, aligning strategies and providing the sales team with the tools and leads needed to close business. Analyzing campaign performance and market data to refine strategies is a continuous duty. To succeed in these jobs, individuals generally need a bachelor’s degree in marketing, business, or a related field, along with several years of progressive experience in field or demand generation marketing. Key skills include exceptional project management, with the ability to juggle multiple campaigns and deadlines. Strong analytical abilities are required to interpret data and report on metrics like lead generation, cost-per-lead, and event success. Excellent communication and relationship-building skills are essential for collaborating with sales teams, partners, and vendors. Proficiency with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce) is typically a standard requirement, as is a deep understanding of the sales funnel and how marketing activities influence it. The ideal candidate is a self-starter, adept at both strategic planning and hands-on execution, thriving in a dynamic environment where they can directly see the impact of their work on business growth. For those seeking such impactful jobs, this career offers a perfect blend of creativity, analytics, and direct market engagement.
