Enterprise Sales Director – CTV Jobs represent a pivotal leadership role at the intersection of high-stakes technology sales and the rapidly evolving digital advertising landscape. Professionals in this career are senior hunters and strategic partners responsible for driving substantial revenue by selling Connected TV advertising solutions to large, complex organizations. This is not a transactional role; it is a consultative partnership where the director acts as a trusted advisor, educating enterprise clients on how CTV can solve core business challenges and achieve measurable outcomes. Typically, an Enterprise Sales Director for CTV owns the entire sales cycle for high-value accounts. This involves prospecting, developing a robust pipeline, conducting deep discovery sessions, crafting tailored proposals, negotiating contracts, and ultimately closing long-term deals. A core responsibility is building and nurturing C-level and senior marketing relationships across key verticals such as direct-to-consumer (DTC) brands, retail, financial services, automotive, and travel. They translate the technical capabilities of a CTV platform—like audience targeting, premium inventory access, and cross-screen reach—into compelling business narratives focused on key performance indicators (KPIs) such as return on ad spend (ROAS), brand lift, and customer acquisition cost (CAC). Common day-to-day duties include developing and executing strategic account plans, collaborating closely with internal teams like marketing, product, and ad operations to align on client strategy, and maintaining rigorous pipeline discipline within a CRM system. They are also often the face of the company at industry events and conferences, establishing thought leadership and generating new leads. The role demands a balance between high-level strategy and operational excellence, including accurate forecasting and market analysis to inform product and go-to-market direction. The typical skills and requirements for these jobs are extensive. Candidates generally possess 8-12+ years of proven enterprise sales experience in digital media, ad tech, or a related field, with a verifiable track record of closing six- and seven-figure deals. Deep expertise in the CTV/OTT ecosystem, including understanding of programmatic buying, attribution models (like multi-touch attribution), and identity resolution, is paramount. Success hinges on exceptional consultative selling skills, the ability to navigate complex procurement processes, and outstanding communication and presentation abilities. A self-starter mentality, resilience, and the capacity to thrive in a fast-paced, often unstructured, high-growth environment are essential personal attributes. For sales leaders looking to leverage deep industry relationships and strategic insight to capitalize on the streaming revolution, Enterprise Sales Director – CTV jobs offer a dynamic and high-impact career path.
