Explore Engineering Manager, Web Marketing jobs and discover a pivotal leadership role at the intersection of technology, business growth, and user experience. This profession involves leading the engineering teams responsible for a company's public-facing web presence, which serves as the primary digital storefront and marketing engine. Professionals in these roles are strategic leaders who translate marketing vision into technical execution, ensuring the website is not only visually compelling and on-brand but also high-performing, scalable, and optimized for business objectives like lead generation and customer acquisition. Typical responsibilities for an Engineering Manager in Web Marketing are multifaceted. They primarily involve people leadership, including hiring, mentoring, and managing a team of front-end and full-stack engineers. They are accountable for the technical health, architecture, and delivery of the marketing website. A core duty is serving as the key technical liaison between the Engineering department and cross-functional partners in Marketing, Design, and Product Management. This requires collaborating to define roadmaps, prioritize projects that align with business goals, and ensure seamless execution of campaigns and web initiatives. They establish engineering best practices, oversee project management, and implement processes that allow the team to scale efficiently while maintaining high quality and velocity. The common skill set and requirements for these jobs blend deep technical expertise with strong business and leadership acumen. Candidates typically possess a substantial background in modern front-end development, with proficiency in frameworks like React, TypeScript, and static site generators. A strong understanding of web fundamentals—performance, accessibility, SEO, and analytics—is crucial. Experience with content management systems and marketing technology stacks is highly valuable. On the leadership side, proven experience in managing high-performing engineering teams, fostering a collaborative culture, and driving technical strategy is essential. Excellent communication and stakeholder management skills are non-negotiable, as is a customer-centric mindset focused on creating exceptional web experiences that drive measurable business results. For those seeking Engineering Manager, Web Marketing jobs, success lies in balancing the craft of software engineering with the dynamics of marketing-driven, fast-paced environments.
