Discover and apply for ECRM Manager jobs, a pivotal role at the intersection of data-driven marketing and customer relationship strategy. An ECRM (Electronic Customer Relationship Management) Manager is a specialized marketing professional responsible for developing, executing, and optimizing digital communication programs designed to nurture customer relationships, drive engagement, and maximize lifetime value. This role is central to modern marketing departments, particularly in B2C and e-commerce environments, where personalized, automated communication is key to business growth. Professionals in these jobs typically oversee the entire lifecycle of email marketing and automated messaging campaigns. Their core responsibility is to manage the eCRM platform or marketing automation tool, which serves as the technological engine for all targeted communications. This involves strategic planning of contact strategies, segmentation of customer databases, and the creation of multi-channel journeys that guide customers from acquisition through to loyalty. A significant part of the role is analyzing campaign performance data to derive insights, conduct A/B testing, and continuously refine programs for improved open rates, click-through rates, conversion, and ROI. Common responsibilities for an ECRM Manager include developing the overarching eCRM calendar aligned with business objectives, managing list health and compliance with regulations like GDPR, and crafting compelling content briefs for creative teams. They work closely with data analysts to define segmentation rules and with brand managers to ensure messaging consistency. Furthermore, they are often tasked with providing strategic input for the selection, development, and optimization of the marketing automation technology stack itself, ensuring it meets evolving business needs. Typical skills and requirements for these positions include a strong background in digital marketing strategy and a keen analytical mindset. Proficiency with major marketing automation platforms is highly desirable, as is experience with HTML/CSS for email template customization. Successful candidates usually possess excellent project management skills to coordinate complex campaigns, a deep understanding of customer journey mapping, and the ability to translate data into actionable marketing initiatives. A bachelor’s degree in marketing, business, or a related field is common. For those seeking a dynamic career blending creativity with technology and analytics, exploring ECRM Manager jobs offers a pathway to a critical and rewarding profession in the digital age.
