Discover and apply for Director of Lifecycle Marketing jobs, a pivotal leadership role at the intersection of data, strategy, and customer-centric growth. This senior marketing position is dedicated to owning and optimizing the entire customer journey, from initial awareness through long-term loyalty and advocacy. Professionals in this field are strategic architects who design and implement comprehensive programs aimed at maximizing customer lifetime value (LTV) for subscription-based services, digital products, and other recurring revenue businesses. The core mission is to build meaningful, automated, and personalized relationships at scale, directly impacting key business metrics like conversion, retention, and revenue. A Director of Lifecycle Marketing typically oversees the strategy and execution of all post-acquisition marketing efforts. Common responsibilities include defining the overarching lifecycle vision, mapping touchpoints across the customer journey, and developing targeted campaigns that nurture prospects into customers and loyal advocates. This involves creating sophisticated segmentation strategies using behavioral and demographic data to deliver hyper-personalized experiences. The role requires hands-on management of multi-channel campaigns across email, push notifications, SMS, and in-app messaging, often leveraging advanced marketing automation platforms. A significant part of the job is designing and analyzing A/B tests and multivariate experiments to continuously optimize performance, reduce churn, and improve engagement rates. Furthermore, these directors own critical KPIs, report on campaign ROI, and manage the technology stack that powers lifecycle initiatives. To excel in Director of Lifecycle Marketing jobs, candidates generally need a blend of strategic, analytical, and technical skills. Typical requirements include extensive experience (often 6+ years) in lifecycle, CRM, or retention marketing, with a proven track record of improving subscription conversion and retention. A deep, data-driven mindset is non-negotiable; professionals must be adept at translating complex data sets into actionable strategies. Proficiency with marketing automation tools (e.g., Braze, HubSpot), customer data platforms (CDPs), and analytics software is essential. Strong leadership and cross-functional collaboration skills are also critical, as the role requires aligning with Product, Growth, and Data teams to ensure a cohesive customer experience. For those who thrive on owning the customer relationship and driving measurable business impact through intelligent automation and personalization, pursuing Director of Lifecycle Marketing jobs offers a challenging and rewarding career path at the heart of modern marketing.
