Discover and apply for Director Media Analytics jobs, a pivotal leadership role at the intersection of data science, marketing strategy, and business intelligence. Professionals in this high-impact position are responsible for transforming vast amounts of media and marketing data into actionable insights that drive strategic decision-making, optimize marketing spend, and demonstrate clear return on investment. As the demand for data-driven marketing escalates, Director Media Analytics jobs are becoming central to the success of modern organizations across industries like pharmaceuticals, consumer goods, technology, and retail. A Director of Media Analytics typically leads a team of analysts and data specialists, setting the vision for the analytics function. Their core mission is to establish and govern comprehensive measurement frameworks that track campaign performance from initial impression to final business outcome, such as sales or customer acquisition. This involves connecting data across paid, owned, and earned media channels—including digital display, social media, search, television, and email—to create a holistic view of marketing effectiveness. They are tasked with pressure-testing media plans, optimizing audience targeting, and ensuring every marketing dollar is accountable. Common responsibilities for those in Director Media Analytics jobs include designing and implementing advanced testing plans (like A/B or multivariate tests), leveraging analytics platforms and clean room technologies for privacy-safe data analysis, and building executive-ready dashboards using tools like Tableau, Power BI, or Datorama. A significant part of the role is cross-functional leadership; they act as a crucial bridge between marketing teams, media agencies, data engineering, and senior executives. They translate complex analytical findings into clear, compelling narratives that guide strategic pivots and budget allocations. Typical skills and requirements for these positions are both technical and strategic. Candidates generally need 8+ years of progressive experience in marketing analytics, media analytics, or a related field. A strong educational background in statistics, mathematics, economics, business, or a similar quantitative discipline is highly valued, with many roles preferring a master’s degree. Essential technical proficiencies include advanced knowledge of digital analytics platforms (e.g., Google Analytics, Adobe Analytics), ad servers, SQL, and statistical modeling. Equally important are soft skills: exceptional communication and storytelling abilities, proven team leadership and mentorship capabilities, strategic business acumen, and a deep understanding of the media landscape and attribution methodologies. For those who excel at turning data into a competitive advantage, Director Media Analytics jobs offer a challenging and rewarding career path at the forefront of marketing innovation.
