Discover and apply for Director, Market Research and Intelligence jobs, a pivotal senior leadership role at the intersection of data, strategy, and business growth. Professionals in this capacity serve as the organization's central nerve center for market understanding, transforming raw data into actionable intelligence that shapes critical commercial decisions. They are responsible for guiding the company's strategic direction by illuminating market dynamics, customer behaviors, and competitive landscapes. A Director of Market Research and Intelligence typically oversees the entire insights lifecycle. Common responsibilities include defining and managing a comprehensive research agenda aligned with key business objectives such as market entry, product development, and go-to-market strategy. They design and execute a mix of primary and secondary research methodologies, from large-scale quantitative surveys and pricing studies to in-depth qualitative interviews and focus groups. A core function is the synthesis of complex findings into clear, compelling narratives—through executive briefs, dashboards, and presentations—that empower leadership in Marketing, Sales, and Product Development to make evidence-based decisions. This role also involves continuous monitoring of industry trends, policy shifts, and competitor activities to provide rapid analysis and recommended actions. Leadership and operational excellence are hallmarks of the position. Directors often manage an in-house team of analysts and researchers while also selecting and overseeing external vendor partners and research platforms. They are tasked with building a robust insights infrastructure, which includes standardizing processes, ensuring data quality and ethical compliance, and fostering a company-wide culture of data-driven decision-making. Tracking the impact of insights on business outcomes, such as improved win rates or customer retention, is a key metric of success. Typical skills and requirements for these senior-level jobs include extensive experience (often 7+ years) in market research, consumer insights, or competitive intelligence, with a substantial portion in a leadership capacity managing projects, agendas, or teams. Expertise in both quantitative and qualitative research methods is essential, as is proficiency with research tools (e.g., Qualtrics) and data visualization software (e.g., Tableau). Strong business acumen, exceptional storytelling and communication skills for executive audiences, and adept project management are critical. A bachelor’s degree is standard, with an advanced degree in business, marketing, statistics, or a related field often preferred. Candidates exploring Director, Market Research and Intelligence jobs should be strategic thinkers, influential collaborators, and adept at translating complex data into clear strategic guidance that drives sustainable business growth.
