A Director of Growth Marketing is a senior strategic leader responsible for architecting and executing data-driven plans to accelerate a company's customer base and revenue. This high-impact role sits at the intersection of marketing, data analytics, and product, focusing on the entire customer lifecycle from initial awareness to long-term loyalty. Professionals in this field are ultimately accountable for scalable and efficient growth, making them pivotal in competitive digital landscapes, especially within sectors like streaming media, SaaS, e-commerce, and technology. For those seeking leadership roles, exploring Director of Growth Marketing jobs represents a path to shaping the commercial future of prominent brands. Typically, the role encompasses two core pillars: Acquisition and Retention. On the acquisition side, the Director oversees performance marketing channels—such as paid search, social media advertising, and programmatic display—to drive new customer sign-ups and optimize return on ad spend (ROAS). Concurrently, they lead lifecycle marketing initiatives aimed at engaging existing users, reducing churn, and maximizing customer lifetime value (LTV) through email/SMS automation, loyalty programs, and personalized re-engagement campaigns. A key responsibility is fostering a culture of experimentation, employing A/B testing and conversion rate optimization (CRO) to continuously refine strategies. Common responsibilities for a Director of Growth Marketing include developing and owning the integrated growth strategy and budget, setting and delivering on key performance indicators (KPIs) like customer acquisition cost (CAC) and LTV. They lead cross-functional collaboration, partnering closely with analytics to derive insights, with finance on forecasting, with product teams on user experience, and with brand marketing to ensure a cohesive full-funnel journey. A critical duty is building, mentoring, and managing high-performing teams of specialists in performance and lifecycle marketing. Typical skills and requirements for this profession are extensive. Candidates generally possess 10+ years of progressive experience in digital or growth marketing, with a proven track record of scaling businesses profitably. They must be strategic visionaries with exceptional analytical prowess, able to translate complex data into actionable plans. Strong leadership and stakeholder management skills are non-negotiable, as the role requires influencing across a matrixed organization. Excellent communication and storytelling abilities are essential for rallying teams and securing executive buy-in. A deep understanding of marketing technology stacks, attribution modeling, and digital analytics platforms is fundamental. While industry-specific knowledge is beneficial, the core competencies are transferable, making Director of Growth Marketing jobs sought-after positions for data-savvy commercial leaders aiming to drive measurable business outcomes.
