Explore high-impact Director of Growth Marketing jobs and lead the charge in scaling businesses through data-driven strategies. A Director of Growth Marketing is a senior strategic leader responsible for architecting and executing comprehensive plans to drive customer acquisition, activation, retention, and revenue growth. This role sits at the intersection of marketing, data science, and product, moving beyond traditional marketing to build and optimize a relentless, full-funnel growth engine. Professionals in these jobs own the entire customer lifecycle, from initial awareness to long-term loyalty, ensuring every initiative contributes to efficient and scalable business expansion. Typical responsibilities for this leadership position involve developing and unifying the overarching growth strategy across all digital and product-led channels. This includes overseeing performance marketing (paid search, social, display) with a sharp focus on ROI, leading website conversion rate optimization (CRO), and scaling organic reach through SEO and content strategy. A critical aspect is establishing a robust culture of experimentation, employing A/B testing and exploring new channels to continuously improve performance. Directors in this field also architect and manage sophisticated lifecycle marketing programs, using automation to enhance customer engagement, reduce churn, and maximize lifetime value (LTV). They are ultimately accountable for delivering against key metrics like customer acquisition cost (CAC), lead volume, pipeline generation, and revenue targets. To excel in Director of Growth Marketing jobs, candidates typically need a blend of strategic vision, analytical rigor, and leadership prowess. Common requirements include 7-15 years of progressive experience in digital or growth marketing, with a substantial portion in a leadership capacity within fast-paced, often B2B or direct-to-consumer, environments. Deep, hands-on expertise in core growth channels—such as paid media, SEO, CRO, and marketing automation platforms—is essential, coupled with advanced proficiency in analytics tools (e.g., GA4) and CRM systems (e.g., Salesforce). The ideal candidate possesses a data-obsessed mindset, able to translate complex datasets into clear insights and actionable strategies. Strong skills in cross-functional collaboration are paramount, as the role requires close partnership with product, sales, finance, and analytics teams. Leadership qualities are non-negotiable; a successful director must be a visionary team builder, an exceptional communicator, and a results-oriented coach who can inspire high performance and navigate the complexities of a matrixed organization. If you are a strategic thinker passionate about leveraging data, creativity, and technology to drive measurable business outcomes, exploring Director of Growth Marketing jobs could be your next career step.
