Explore high-impact Director, B2B Media Strategy jobs and discover a senior leadership role at the intersection of marketing, technology, and revenue operations. A Director of B2B Media Strategy is a strategic architect responsible for designing and overseeing integrated, multi-channel marketing campaigns aimed at complex business-to-business audiences. This profession moves far beyond simple media buying; it involves crafting comprehensive go-to-market blueprints that align paid, owned, and earned channels to drive measurable pipeline growth, accelerate sales velocity, and deliver a clear return on investment. Professionals in these jobs act as the crucial link between high-level business objectives and tactical execution, ensuring every marketing impression contributes to the bottom line. Typical responsibilities for this role involve leading the development of holistic media strategies that may encompass channels such as Paid Search, Paid Social, Programmatic display and video, Connected TV (CTV), content syndication, and digital out-of-home (DOOH). A core duty is optimizing the media mix and budget allocation based on continuous performance analysis and full-funnel attribution. Directors in this field are also deeply involved in advanced audience strategy, leveraging Account-Based Marketing (ABM) platforms, intent data, and CRM insights to achieve precision targeting. They partner closely with creative, analytics, and client services teams to ensure messaging resonates throughout the complex B2B buyer's journey. Furthermore, they often assess and advise on sales and marketing alignment, operational maturity, and the integration of martech and adtech stacks to create efficient, scalable revenue engines. The typical skill set required for Director, B2B Media Strategy jobs is both broad and deep. Candidates generally possess 6-10 years of hands-on experience in planning and optimizing multi-channel B2B campaigns. Expertise with key platforms is essential, including demand-side platforms (DSPs), LinkedIn and Google Ads, analytics tools like GA4, and ABM software. A strong analytical mindset is non-negotiable, with the ability to interpret data to make real-time optimizations and strategic pivots. Crucially, these directors have significant working knowledge of CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Marketo), often with the ability to configure workflows and improve operational processes. Soft skills are equally important, including exceptional client advisory capabilities, cross-functional leadership, and the ability to communicate complex strategies clearly to both technical and executive stakeholders. For strategic thinkers passionate about driving revenue through integrated marketing, Director, B2B Media Strategy jobs represent a pinnacle career opportunity to shape market presence and growth for leading organizations.
