A Demand Generation & Growth Marketing Manager for Channel Technical Programs is a specialized, high-impact role at the intersection of B2B marketing, partner ecosystem development, and technical enablement. Professionals in these jobs are strategic drivers responsible for fueling awareness, adoption, and engagement for the technical programs that empower a company's channel partners. Unlike broad demand generation roles, this position focuses specifically on a partner audience—such as resellers, system integrators, and technology allies—ensuring they are technically proficient, certified, and fully engaged with the vendor's solutions to drive mutual growth. The core mission of this profession is to architect and execute marketing strategies that translate complex technical programs into compelling value propositions for partners. Common responsibilities typically encompass strategic leadership, where the manager owns the marketing roadmap and budget for the technical program portfolio. This involves building a strong brand identity for these programs to ensure consistent messaging across all partner touchpoints. A significant portion of the role is dedicated to designing and running data-driven demand generation and account-based marketing (ABM) campaigns aimed at increasing partner participation, training completion, and certification rates. Managers oversee integrated campaigns across email, social media, paid channels, webinars, and events, constantly optimizing for engagement and return on investment. Furthermore, they are accountable for tracking performance metrics, deriving actionable insights, and reporting on the impact of marketing activities to senior leadership and cross-functional teams. Typical skills and requirements for these marketing jobs include a proven background in B2B and channel marketing, with a deep understanding of the partner lifecycle. Expertise in ABM strategies and multi-channel campaign execution is essential. Candidates must possess a strong quantitative aptitude, using data and analytics to guide every decision and prove marketing's contribution to program growth. Excellent project management and organizational skills are crucial for handling multiple initiatives simultaneously. Superior communication and interpersonal abilities are needed to collaborate with technical teams, partner managers, and external stakeholders. Familiarity with digital marketing automation platforms, CRM systems (like Salesforce), and data analysis tools is commonly preferred. This role is ideal for a strategic, results-oriented marketer who thrives at the nexus of technology, marketing, and partner relationships, making it a pivotal position for companies building a world-class channel ecosystem.
