Looking for CRM Marketing Product Manager jobs? This unique and high-impact role sits at the strategic intersection of product management, marketing technology, and customer lifecycle engagement. A CRM Marketing Product Manager is responsible for owning and optimizing the technology-driven communication strategies that guide customers through their entire journey with a product or service. Unlike traditional marketing roles, this position treats the CRM platform itself—such as tools for email, push notifications, and in-app messaging—as a core product, requiring a blend of technical, analytical, and creative skills to drive business growth. Professionals in these jobs typically act as the central hub between product, marketing, data, and design teams. Their primary mission is to leverage customer relationship management systems to build automated, personalized workflows that increase product adoption, user engagement, and customer retention. Common responsibilities include designing end-to-end multichannel customer journeys, from onboarding and activation to upsell and win-back campaigns. They define the strategy for segmentation and targeting to ensure the right message reaches the right user at the optimal time, using channels like email, SMS, and mobile push notifications. A core part of the role involves deep data analysis and experimentation. CRM Marketing Product Managers constantly monitor campaign performance, conduct A/B tests on messaging and user flows, and analyze funnel metrics to identify friction points and opportunities. They translate these insights into actionable product roadmaps for the CRM platform, prioritizing features that enhance personalization, automation, and scalability. This requires close collaboration with engineering and data teams to implement technical improvements and with creative teams to develop compelling content. Typical skills and requirements for CRM Marketing Product Manager jobs include a strong analytical mindset with proficiency in data analysis tools and SQL, experience with CRM platforms like Braze, Salesforce Marketing Cloud, or HubSpot, and a solid understanding of product management principles. Excellent cross-functional collaboration and communication skills are essential, as is the ability to translate business goals into technical requirements. Successful candidates often have a background in growth marketing, lifecycle marketing, or product management, with a proven track record of using customer data to drive measurable improvements in key metrics like conversion and lifetime value. If you are passionate about using technology to create meaningful customer experiences that directly impact business growth, exploring CRM Marketing Product Manager jobs could be your ideal career path.
