Commercial & Social Media Manager Jobs

Explore a dynamic career at the intersection of brand growth and digital conversation with Commercial & Social Media Manager jobs. This hybrid leadership role is designed for strategic marketers who excel at driving revenue while building vibrant online communities. Professionals in this position serve as the critical bridge between commercial objectives and social media execution, ensuring that every tweet, post, and campaign directly supports business goals like sales growth, lead generation, and market expansion. A Commercial & Social Media Manager typically shoulders a diverse set of responsibilities. On the commercial side, this involves developing integrated marketing strategies that align with sales targets, managing significant marketing budgets, and meticulously reconciling expenses to ensure optimal return on investment (ROI). They are often tasked with overseeing media planning and buying, whether through agencies or in-house teams, and rigorously measuring campaign performance across both paid and organic channels. On the social media front, they lead the overarching strategy, content planning, and calendar management for all social platforms. This includes guiding a team or collaborating with creatives to produce engaging content that not only builds brand loyalty but also directly drives commercial actions such as website visits, product inquiries, and in-store footfall. The skill set required for these jobs is both broad and deep. Successful candidates typically possess a strong analytical mindset, capable of interpreting complex data from social insights and sales figures to inform future strategy. Financial acumen for budget management is essential. They must be creative storytellers who can adapt a brand’s core values to resonate with diverse audiences while maintaining a consistent commercial message. Leadership and agency relationship management are key, as is proficiency with social media management tools, analytics platforms, and CRM software. A deep understanding of platform algorithms, advertising products, and content trends is non-negotiable. Ultimately, individuals searching for Commercial & Social Media Manager jobs are looking for a role that merges analytical rigor with creative flair. They are the stewards of a brand’s public voice and its bottom line, making them pivotal players in modern marketing departments. If you are a results-driven professional passionate about leveraging social platforms to achieve tangible business outcomes, this career path offers a challenging and rewarding opportunity to shape brand presence and drive commercial success in the digital age.