Explore B2B Marketing Manager, Growth Enablement jobs and discover a pivotal role at the intersection of strategic marketing and sales acceleration. This specialized profession is dedicated to designing and executing marketing programs that directly empower sales teams to generate pipeline, close deals, and drive measurable revenue growth. Unlike broad brand-focused marketing, Growth Enablement is inherently tactical and aligned with the sales cycle, focusing on removing friction and providing the tools, content, and insights needed for sales success. Professionals in this field act as a crucial bridge between marketing strategy and frontline sales execution. Typical responsibilities for a B2B Marketing Manager in Growth Enablement are multifaceted. A core duty involves developing targeted, multi-channel campaign strategies aimed at specific markets, verticals, or accounts to generate qualified leads and sales opportunities. This includes managing digital advertising on platforms like LinkedIn, executing sophisticated email nurture streams, and leveraging account-based marketing (ABM) tactics. They are deeply analytical, responsible for tracking, measuring, and reporting on campaign performance metrics—such as engagement, lead velocity, and pipeline contribution—to demonstrate ROI and inform strategy adjustments. Furthermore, these managers often create sales enablement resources, including battle cards, case studies, and presentation decks, and may manage the logistics and marketing for key industry events and trade shows to maximize lead generation. Collaboration is essential, as they work in lockstep with sales leadership to understand challenges, align on goals, and develop market-specific outreach plans. To excel in these jobs, candidates typically need a blend of strategic, analytical, and executional skills. Common requirements include several years of experience in B2B marketing, with proven expertise in digital advertising platforms, marketing automation tools (like HubSpot or Marketo), and CRM systems. Strong project management and interpersonal skills are vital for managing agency relationships and cross-functional initiatives. A strategic mindset with the ability to translate market analysis and sales objectives into actionable marketing campaigns is a must. Excellent communication and the ability to influence without authority are crucial in a matrixed environment. A bachelor’s degree in marketing, business, or a related field is commonly expected. For those who thrive on driving measurable business impact, possess a data-driven approach, and enjoy the dynamic synergy between marketing and sales, B2B Marketing Manager, Growth Enablement jobs offer a challenging and rewarding career path focused on tangible growth outcomes.
