Associate, Local Media Buyer Jobs

Launch your media career with Associate, Local Media Buyer jobs, an entry-level role designed for detail-oriented individuals passionate about the strategic world of advertising. This position serves as the crucial support system for media buying teams, focusing on executing and optimizing advertising campaigns across traditional and digital local channels like broadcast TV, radio, and streaming platforms. It is an ideal starting point for those seeking to build a foundational career in media planning and buying, offering hands-on experience in a fast-paced agency or corporate environment. Professionals in this role typically handle a blend of administrative and analytical tasks to ensure campaign success. Common responsibilities include providing vital support to senior buyers, learning and utilizing industry-specific software for media planning and ordering, and processing station availabilities and confirmations. A significant part of the job involves meticulous stewardship: tracking live campaigns, reviewing performance metrics, and assisting with billing reconciliation to ensure accuracy. Associates also begin to establish relationships with media vendor representatives, learning the dynamics of the local advertising marketplace. The day-to-day involves mastering pre-buy analyses and post-buy reports, ordering approved media schedules, and managing makegoods when necessary. Through this support work, associates gradually learn core buying and negotiation skills under the guidance of experienced mentors, preparing them for advancement. Typical skills and requirements for these jobs include a strong attention to detail and exceptional organizational abilities to manage multiple tasks and deadlines. Foundational computer proficiency, particularly in Excel, is essential for data analysis and reporting. Candidates should possess solid written and verbal communication skills for interacting with internal teams and external vendors. A basic comfort with numbers and analytics is important for interpreting ratings and performance data. Employers generally look for an associate or bachelor's degree, though relevant coursework or a demonstrated interest in advertising and media can be key. The most successful associates are proactive collaborators, eager to learn, adaptable to changing priorities, and possess a problem-solving mindset to help optimize campaign delivery. Explore Associate, Local Media Buyer jobs to begin a rewarding path in shaping how brands connect with local audiences.