Pursue a dynamic career at the intersection of brand strategy and athletic passion by exploring Assistant Manager, RUN/TRAIN Marketing jobs. This specialized marketing role is pivotal for brands within the sportswear, fitness, and athletic lifestyle sectors, focusing on the dedicated communities of runners and fitness enthusiasts. Professionals in this position act as crucial links between product innovation and consumer engagement, crafting compelling narratives that resonate deeply within these active communities. Typically, an Assistant Manager in RUN/TRAIN Marketing is responsible for developing and executing integrated marketing campaigns that align with seasonal product launches and broader brand objectives. A core aspect of the role involves planning and managing a calendar of consumer-facing activities. This includes organizing and executing impactful events such as race sponsorships, community runs, training clinics, and experiential activations designed to foster brand loyalty. Concurrently, they oversee content creation across digital and social media platforms, ensuring a consistent and inspiring brand voice that tells the story behind key performance products and technologies. Beyond campaign execution, common responsibilities encompass market and competitor analysis to stay ahead of trends, as well as collaboration with cross-functional teams like product development, sales, and PR. A significant part of the role involves leveraging relationships with athletes, influencers, and key opinion leaders within the run/train ecosystem to amplify brand credibility and reach. This professional is often tasked with managing marketing budgets, measuring campaign ROI, and providing insights on consumer behavior to inform future strategies. Individuals successful in these jobs typically possess a blend of strategic thinking and hands-on execution skills. A bachelor’s degree in marketing, business, communications, or a related field is commonly required, along with several years of experience in brand or sports marketing. Essential skills include exceptional written and verbal communication, proficiency in digital marketing tools and analytics, and strong project management capabilities. A genuine passion for running, fitness, and the athletic culture is a fundamental asset, as it fuels authentic storytelling and community connection. For those who thrive in fast-paced environments and want to drive brand love through strategic engagement, Assistant Manager, RUN/TRAIN Marketing jobs offer a rewarding career path to shape the future of athletic brands.
