Explore Ad Ops Manager, Programmatic Sales jobs and discover a pivotal career at the intersection of technology, data, and digital advertising revenue. An Ad Ops Manager specializing in Programmatic Sales is a crucial technical and strategic linchpin within a modern digital commercial team. This role is dedicated to managing and optimizing the complex programmatic advertising ecosystem, ensuring that automated ad sales processes run smoothly, efficiently, and profitably. Professionals in this field act as the bridge between sales teams, who secure advertising deals, and the technology platforms that execute them, making them essential for maximizing revenue in a data-driven landscape. The typical responsibilities for this profession are multifaceted. A core function involves the hands-on management of programmatic deals, including Private Marketplace (PMP) and Preferred Deal (PG) setups. This includes campaign trafficking, troubleshooting ad-serving issues, and ensuring flawless technical implementation across Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). Beyond setup, a significant part of the role is continuous optimization; managers constantly analyze campaign performance data, using key metrics to make data-driven decisions that boost delivery, viewability, and ultimately, revenue. They are also responsible for generating detailed reports for internal teams and senior stakeholders, translating raw data into actionable insights. Furthermore, these managers play a key partnership and operational role. They coordinate with programmatic partners to align on product roadmaps and demand opportunities. Financial reconciliation is another common duty, requiring collaboration with finance departments to resolve billing discrepancies and ensure accurate revenue reporting. Maintaining meticulous internal documentation and project roadmaps for the programmatic business unit is also standard practice to ensure operational clarity and scalability. The typical skills and requirements for candidates seeking Ad Ops Manager, Programmatic Sales jobs are a blend of technical proficiency and business acumen. Employers generally seek individuals with 3-5 years of hands-on experience in digital ad operations or a related field. Deep familiarity with the ad tech stack is non-negotiable, including expert-level knowledge of ad servers like Google Ad Manager, as well as DSPs and SSPs. Strong analytical skills are paramount for interpreting data and identifying revenue opportunities. Given the fast-paced nature of digital advertising, a problem-solving, entrepreneurial mindset and comfort with ambiguity are highly valued. Excellent communication and presentation skills are essential for collaborating with cross-functional teams and explaining technical concepts to non-technical stakeholders. Finally, a keen understanding of data security and confidentiality is critical when handling sensitive campaign and financial information. For those who thrive on turning complex systems into streamlined revenue engines, these jobs offer a challenging and rewarding career path.
