Explore a career in strategic B2B marketing with ABM Manager jobs. An Account-Based Marketing (ABM) Manager is a specialized marketing professional responsible for designing and executing targeted marketing strategies that focus on specific high-value accounts, rather than broad audiences. This role sits at the critical intersection of marketing and sales, acting as a strategic force to align efforts, drive meaningful engagement with key decision-makers, and directly contribute to pipeline growth and revenue. Professionals in this field move beyond traditional lead generation to cultivate deep relationships within entire organizations, treating individual accounts as markets in their own right. The core responsibility of an ABM Manager is to develop and implement a scalable, tiered ABM strategy. This typically involves creating distinct programs for 1:1 (strategic), 1:few (cluster), and 1:many (programmatic) account engagements. Day-to-day, they orchestrate integrated, multi-channel campaigns that may include personalized digital advertising, targeted email sequences, direct mail, tailored content experiences, and bespoke event strategies. A significant part of the role is deep collaboration with sales leadership and revenue teams to jointly identify target accounts, define buying committees, align on messaging, and ensure marketing activities directly support sales objectives and account plans. Common responsibilities for individuals in ABM Manager jobs include leveraging intent data and firmographic insights to inform targeting, partnering with content and product marketing teams to develop account-relevant assets, and utilizing specialized ABM technology platforms for execution and measurement. They are also tasked with defining key performance indicators (KPIs), such as account engagement scores, marketing-influenced pipeline, and revenue attribution, to demonstrate ROI and continuously optimize programs. Managing budgets, experimenting with new tactics, and creating scalable playbooks and processes are also standard duties. Typical skills and requirements for this profession include 5-8 years of B2B marketing experience, with a proven track record in building ABM programs that drive measurable business outcomes. A data-driven and analytical mindset is essential for interpreting performance data and translating insights into action. Excellent cross-functional collaboration and project management skills are paramount, as the role requires constant interaction with sales, operations, and other marketing functions. Hands-on experience with marketing automation platforms (like Marketo or HubSpot), CRM systems (like Salesforce), and dedicated ABM tools is commonly expected. A bachelor’s degree in marketing, business, or a related field is typical, along with strategic thinking, creativity in campaign design, and a strong sense of ownership and accountability. For those seeking impactful marketing careers, ABM Manager jobs offer a unique opportunity to blend strategic vision with executional excellence in a revenue-centric role.
