Lead the development and execution of a dynamic CRM strategy for a prestigious luxury fashion brand. Be the driving force behind initiatives to enhance customer engagement and loyalty by leveraging data analysis, managing the CRM database, and developing targeted campaigns. Collaborate in a dynamic and supportive work environment.
業務内容:
Lead the development and execution of the company's CRM strategy
Develop and manage the CRM database, ensuring data accuracy and usability
Conduct data analysis to identify customer segments and inform targeted marketing campaigns
Create customer journeys and activation plans to nurture brand loyalty and drive repeat purchases
Collaborate with cross-functional teams (marketing, retail, IT) to ensure seamless implementation of CRM initiatives
Report on key CRM KPIs to stakeholders
応募資格:
Bachelor's degree in a relevant field (e.g., marketing, business administration)
Minimum of 5 years of experience in a CRM role within the fashion or luxury retail industry
Proven ability to extract, analyze, and interpret customer data to inform strategic decisions
Experience developing and executing successful CRM campaigns across multiple channels
Experience with email marketing tools and segmentation
Strong proficiency in Japanese and English
Excellent communication, presentation, and collaboration skills
