Responsable Marketing International

• Define brand communication strategy (visual identity, arguments, positioning against competition)
• Organize and implement operational marketing tools with the team: Web, CRM, events, content production (videos, tutorials, ...)
• Develop brand visibility
• Ensure Trade Marketing with international distributors and support their development: identify their needs, define an action plan (visibility and leads), ensure the management and follow-up of the plan to achieve sales objectives
• Support salespeople by providing them with the necessary sales tools
• Improve the product support platform (tutorials and FAQ) for resellers and end customers
• Manage marketing budget
• Monitor service providers
• Analyze and report on actions taken and their performance

• Master II or Business School degree
• Recognized team manager
• Significant experience in brand communication for technological products or in construction
• Experience in managing an international distribution network
• Operational English
• Ability to define and implement a strategic vision
• Strong operational practice, particularly with digital tools
• Ideally experience with Growth Hacking
• Experience in team management
• Experience in Trade Marketing
• Technical product/environmental sensitivity

Growth Hacking experience