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Marketing Channel Manager

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Audibene GmbH

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Emplacement:
France , Marseille

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Catégorie:
-

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Type de contrat:
Non fourni

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Salaire:

Non fourni
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Description du poste:

Poste de Channel Manager à Marseille pour piloter et optimiser la performance marketing sur l'ensemble du funnel (acquisition, CRM, conversion) dans un environnement digital concurrentiel. CDD d'1 an avec possibilité de CDI.

Responsabilités:

  • Optimiser la performance des leviers d'acquisition payants (Display / Direct Buy, et ponctuellement SEA)
  • Gérer les budgets marketing, suivre les indicateurs clés de performance (ROI, Cost Acquisition Customer, taux de conversion) et arbitrer entre les leviers selon leur efficacité
  • Identifier les opportunités de croissance et faire évoluer les stratégies de campagnes en continu
  • Contribuer à la conceptualisation et à la mise en œuvre des campagnes marketing
  • Définir et optimiser des stratégies CRM d'acquisition
  • Piloter les outils de CRM marketing et développer des parcours automatisés
  • Mettre en place et améliorer des workflows de conversion et de lead scoring
  • Utiliser une approche basée sur la donnée pour analyser les comportements utilisateurs
  • Contribuer à l'optimisation continue du funnel en analysant les parcours utilisateurs et en améliorant les taux de conversion

Exigences:

  • Expérience solide avec une forte culture data et performance
  • À l'aise avec les principaux indicateurs (CAC, ROI, taux de conversion, funnel)
  • Expérience concrète en paid acquisition
  • Expérience en gestion de budgets marketing
  • Maîtrise des outils de CRM et de marketing automation (HubSpot, Braze, Salesforce Marketing Cloud ou équivalent)
  • Sensible aux messages, à la proposition de valeur et à la conversion
  • À l'aise dans des environnements dynamiques
  • Curieux(se), autonome et orienté(e) solutions
  • Français parlé
  • Anglais courant indispensable

Souhaitable:

  • Expérience SEA
  • Expérience avec des outils d'automatisation
  • Utilisation d'outils IA
  • Expérience dans un environnement tech / digital / scale-up
Ce que nous offrons:
  • Tickets restaurant Swile
  • Mutuelle Alan
  • Accès à la plateforme Moodwork (bien-être mental)
  • Modèle de travail hybride, basé sur la confiance
  • Bureaux exceptionnels au 27ᵉ étage de la Tour La Marseillaise
  • Événements d'équipe réguliers (happy hours, team events)
  • Wandertag (voyage d'hiver)
  • Sommerfest (fête d'été, historiquement à Berlin)

Informations supplémentaires:

Offre publiée:
18 février 2026

Type d'emploi:
Temps plein
Type de travail:
Travail hybride
Partager le lien de l'offre:

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