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At Boortmalt, the world’s leading malting company, we combine deep agricultural roots with long-term partnerships across the brewing and beverage world. Within our craft segment, we go one step further: building distinctive brands, close customer relationships and premium malt solutions tailored to craft brewers. To strengthen this ambition, we are looking for a Craft Manager France to develop and grow the Les Maltiers brand in France and beyond.
Responsabilités
Develop and execute the France craft strategy
Drive sales growth and customer development through frequent customer interaction and distributor management
Shape and execute the marketing & communication strategy
Represent Les Maltiers at trade fairs
Define and manage the product and service portfolio for the Les Maltiers brand
Ensure smooth order execution
Logistics follow-up while maintaining quality standards
Lead the development and daily management of the craft webshop and CRM for France
Manage budgets and report on commercial and brand performance
Act as a trusted partner for customers on technical support and troubleshooting
Exigences
A commercially driven professional with at least 5 years of experience in the brewing, beer, wine & spirits or broader beverage industry
Strong brewing knowledge or a relevant brewing-related qualification (essential)
Proven experience in sales strategy, marketing and customer relationship management
You combine strategic thinking with a hand-on, entrepreneurial attitude to translate our strategy into concrete actions
Fluent in French and English (Spanish and/or Italian are a plus)
Experience with CRM tools and business software
webshop and social media exposure is a plus
Based in France, willing to travel nationally and occasionally internationally
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