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Within the Media team, under the responsibility of the Global Performance Media Manager, you will work closely with all internal stakeholders (eCommerce, Communication/Marketing, Merchandising) and external stakeholders (Media Agency, Media Partners) to drive the growth of Balenciaga.com site performance (traffic, revenue) with maximum efficiency. You will ensure that acquisition campaigns achieve their objectives while being delivered with excellence, across all aspects: messages and creatives, budget allocations, technical monitoring, reports and ad hoc analyses.
Responsabilités:
Support the Global Performance Media Manager in managing and optimizing all acquisition campaigns: Paid Search, Social, Affiliation, Display
Coordinate and ensure campaign activation with the partner agency and media partners from brief to final reporting
Analyze performance daily and optimize budget allocations on the most effective campaigns and channels, as well as on the most contributing markets to achieve our profitability objectives (ROAS)
Analyze site traffic across all channels to better understand purchase discovery journeys, to feed our continuous planning and optimization process with key business and user insights
Coordinate needs in terms of creative assets required for performance campaigns
Ensure that the Maison's image is respected across all channels, whether in copies, creations, or deployed strategies
Exigences:
First experience in performance acquisition campaign management, particularly in SEA (including Shopping)
Good knowledge of different acquisition channels
Experience ideally gained with an E-Commerce player or specialized agency
Agile, autonomous, and able to find solutions independently
Rigorous, curious, and strong interest in E-Commerce in general
Analytical mind and ability to draw key insights from complex and varied data
Expert in Excel and comfortable with PowerPoint
French and English (written and spoken) mandatory
Mastery of the following tools is a real asset: Google Ads, Meta Business Manager, Looker Studio, GA 4
Souhaitable:
Mastery of the following tools is a real asset: Google Ads, Meta Business Manager, Looker Studio, GA 4
Ce que nous offrons:
Balenciaga is committed to fostering your professional development within the Maison and the Kering group
We encourage our managers to create high-performing teams that strive for excellence
We support each of our employees so they can express their full potential in a stimulating and fulfilling work environment
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