GEO Lead Jobs | ImmoScout24 GmbH (Berlin)

GEO Lead

ImmoScout24 GmbH

Standort:
Germany , Berlin

Kategorie:
IT-Softwareentwicklung

Vertragstyp:
Nicht angegeben

Gehalt:

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Jobbeschreibung:

Lead GEO & AEO strategy for Germany's #1 real estate platform. You'll ensure ImmoScout24’s visibility in AI search engines like ChatGPT, Google AI Overviews, Perplexity and more. You'll work closely with our Data Scientists, SEO and Product and engineering teams to pioneer how our brand appears in the AI-powered search era.

Verantwortlichkeiten:

LLM Traffic Growth - Drive measurable traffic from AI-powered search platforms (ChatGPT, Perplexity, Gemini) to ImmoScout24, with direct accountability for month-over-month growth and market leadership positioning
AI Visibility & Citation Dominance - Own ImmoScout24's presence across LLM platforms by maximizing citation frequency, improving content retrieval rates, and systematically optimizing for AI model selection criteria
GEO & AEO Strategy & Execution - Lead end-to-end implementation of GEO & AEO initiatives, translating strategic vision into concrete action plans with measurable KPIs and cross-functional delivery timelines
Performance Analytics & Optimization - Build and maintain frameworks to track LLM traffic patterns, citation performance, and conversion metrics. Continuously analyse what makes content citation-worthy and iterate on optimization strategies
Cross-Functional Leadership - Align and drive SEO, Product, Engineering, and Data Science teams around GEO & AEO priorities. Secure organizational buy-in and resources needed to achieve traffic and visibility targets
Executive Reporting & Business Cases - Deliver quarterly performance reports, ROI analyses, and strategic roadmaps that translate AI visibility metrics into executive insights and justify continued investment

Anforderungen:

GEO & AEO Expertise - Experience with AI search visibility, LLM-driven distribution or similar experimental domains. You've optimized large websites for AI systems or emerging search channels with measurable results
Deep SEO Expertise - Deep expertise in how search systems work - from crawling and indexing to ranking algorithms. You understand LLM architectures, training data dynamics and retrieval mechanisms well enough to predict how they'll surface content and you're tracking how SEO is fundamentally evolving in the AI era
Stakeholder Management Excellence – You've successfully led initiatives requiring buy-in from multiple stakeholders across technical and business functions. Experienced in presenting to executives, negotiating with product owners and building coalitions to drive strategic initiatives forward
Clear communication – Translate complex AI concepts into actionable strategies for technical and non-technical stakeholders
Forward-thinking – You stay ahead of developments in GEO/LLMO and are comfortable working where best practices are still being defined
Experience leveraging AI tools to drive problem-solving and productivity, maintaining effective human oversight and judgement

Was wir biete:

A competitive salary package and a bonus on top
Hybrid work model with three days of on-site work per week
30 days of vacation per year
Work from abroad for 10 days per year
Relocation agency supports with visa process and an attractive relocation package
Plus membership for tenants on ImmoScout24
Dedicated learning time per month, online courses on ScoutAcademy, regular book challenges, structured feedback, “Lunch & Learn”-Events and individual career paths
Professional family service to help find a childcare center or offers emergency childcare
Bring your dog to work (upon approval)
Subsidize public transport or Job Bikes
Company pension scheme with an attractive subsidy
Office with gym, napping room, rooftop terrace, organic coffee, cafeteria, 100% green electricity and a massage therapist
Life Situation Coaching, regular health check ups
Work with the latest technical tools and hardware