Deputy Manager / Manager - Marketing Communication

Creates a local MarCom Strategy based on the Group MarCom & Brand strategy. Creates and executes the local content roadmap together with internal key stakeholders for on and offline communication channels considering global communication guidelines (CD/CI) such as: magazine advertising, events, merchandising and POS material, brochures, printed material etc. Creates own, and fosters team to create local content (write-up, pictures, videos, etc.). Ensures a target group focused communication using the Marketing Cloud (Dynamics 365) and actively supports sales in Lead Generation by providing Marketing-Qualified-Leads (MQL). Supports the Product Launch Process that may include advertorials, tradeshow press kits, literature etc. Measures the success of campaigns and promotions for further improvements. Acts as a linking pin to other market-oriented functions (e.g. Sales, Product Management). Has the ownership for local communication channels, such as website, newsletters or social media channels. Drives the planning, organization and implementation of local events (fairs, roadshows, …). Executes yearly customer satisfaction surveys in close alignment with Global MarCom, analyses the results and derives recommendations for action for a more customer-centric organization. Is responsible for the local MarCom Budget. Monitors market and competition activities.